The Choosy Beggar
To the uninitiated, the idea of custom shirting might seem lavish. CEGO
customers — made up mostly of savvy New Yorkers and commuters — know
better. To this well-informed bunch, CEGO shirts represent true value
and bare style necessity — a testament to proprietor Carl Goldberg and
his decades of service at the storied shop. In Part I of a two-part
profile, contributor — and Eating Everywhere editor-in-chief — Sam Jacobs uncovers what goes into the making of a CEGO custom shirt.
